…share similar demographics. http://blog.nielsen.com/nielsenwire/online_mobile/duke-leads-final-four-basketball-buzz/
Based on Nielsen’s ability to measure various socio-economic data, they are able to determine that the 4 hometowns of the schools involved in the final four showdown share a multitude of things in common. What I find most interesting is that what the blog post comments on is they share “a handful of segments including one near the top for owning hunting rifles and pickup trucks.” The other part highlighted that I find amusing is ” living in … manufactured housing”.
Based on this research, I replied to @NielsenWire with the following:
@NielsenWire so you’re basically saying the 4 towns are full of trailer parks & rednecks and no matter who wins, there will be a bonfire?
I chuckled.
